Search engine optimization is the most crucial part of digital marketing. It helps to increase the SERP ranking of the website so that it can get more organic traffic. Thre are many SEO techniques to increase the ranking of your website. From increasing organic traffic to getting new leads, it can help in both. As we know, in this digital world, if anyone wants to buy something, they prefer to search it online. Generally, they go for the search results of the first page of the Google search engine. So, if your website is on the fort safe, you will automatically get that organic traffic, and SEO techniques also involve good user experience that will be very useful in the growth of your business.